“I first discovered St. Moritz in the mid-1980s, when my parents took me there as a child for the first edition of The Ice. I was instantly dazzled by the winter spectacle—the glamour of fur-clad women gliding through the snow, vintage cars sparkling against the alpine light, and grand palaces rising from the white landscape. It was a world of elegance and wonder, and those impressions became the spark for this series. Each print in this collection is a homage to that timeless magic, capturing the spirit of St. Moritz as I first experienced it.”
This photograph was inspired by the interplay of luxury and nature in alpine culture. The whiteout day, with snow-blanketed mountains dissolving into a near-monochrome sky, served as both muse and stage—its minimalism highlighting the quiet power of branded elegance set against the vastness of winter.
I hope viewers feel a sense of contemplative stillness, as though suspended between earth and sky. The hints of red from the Prada marks are meant to evoke both sophistication and warmth in the sea of white.
I chose photography, and particularly this crisp, fine art approach, to capture the ethereal quality of the moment. The subject matter—a functional yet iconic lift—embodies the tension between utility and luxury, while the style, favoring minimalism and negative space, allows the viewer to linger on the emotional resonance of alpine solitude. Every element—from the misted peaks to the silent cables—becomes part of a meditative visual narrative.
A line of gleaming parked Ferraris rests gracefully before the Norman Foster designed Kulm Country Club in St. Moritz, their vibrant reds and sleek curves strikingly contrasted against the pristine snow and the crisp, invigorating Alpine air of a serene winter afternoon. Guests wrapped in elegant coats and scarves stroll casually past, their presence adding a subtle human warmth to the scene. The soft, golden afternoon light gently bathes the entire tableau in a timeless, almost ethereal glow, evoking an atmosphere of leisurely sophistication and understated opulence.
This photograph draws clear inspiration from Slim Aarons, whose iconic imagery masterfully captured the refined essence of luxury and effortless social interactions. His unparalleled ability to tell compelling stories of privilege and ease within a single frame deeply influenced both the composition and the narrative quality of this piece.
I hope viewers will feel transported, as if they have stepped into a world of classic winter glamour, where timeless elegance and exclusive indulgence blend seamlessly with the serene, majestic beauty of the Swiss Alps. The image invites a quiet moment of nostalgic daydreaming—a heartfelt appreciation for beauty, refinement, and the fleeting, perfect indulgence of a flawless winter afternoon.
This fine art photograph captures a close-up of two vintage Ferraris resting on the snow-covered surface of the frozen lake in St. Moritz. One of the cars cradles a pair of vintage wooden skis and poles on its passenger seat, resting on a faded Swiss Army blanket, evoking a timeless Alpine spirit. The composition isolates the vehicles against a pure white backdrop of snow, allowing their curves, patina, and the subtle narrative of adventure to command the frame.
The work draws inspiration from the golden era of Alpine motoring culture and the storied history of The Ice Race in St. Moritz. Ducrest was motivated by the quiet luxury and nostalgia of a time when winter sports and automotive craftsmanship intertwined, honoring the romance of both classic cars and the cinematic landscapes of the Swiss Alps.
The photograph is designed to evoke a sense of wonder and timelessness. Viewers are invited to imagine themselves in a world where elegance and adventure meet in the crisp winter air.
Photography was chosen as the medium to honor the precision and sculptural form of the Miura P400 SV while capturing the fleeting beauty of its frozen-stage setting. By isolating the car’s front against the minimalist alpine backdrop, the image celebrates the meeting of engineering and nature, transforming a motorsport event into an almost cinematic tribute to heritage, performance, and elegance. of mid-engine supercars, embodies the spirit of automotive artistry that thrives in dialogue with its environment.
The stark whiteness of the lake becomes a stage that magnifies the Miura’s unmistakable lines, inviting a moment of reflection on the enduring legacy of design that is at once bold, elegant, and timeless.
This photograph captures an iconic Ferrari 250 Testa Rossa during The Ice St. Moritz, where the brilliant red of the vintage sports car contrasts vividly against the pristine white snow of the frozen lake. Its sculpted curves and gleaming bodywork evoke the golden age of motorsport, while the glacial backdrop heightens its elegance and rarity.
The inspiration arose from the timeless beauty of classic racing machines and the surreal juxtaposition of human engineering against the raw, icy landscape of the Engadin valley. The Ferrari 250 Testa Rossa, with its rich racing heritage, embodies a spirit of adventure and mechanical artistry that felt perfectly at home in this unique alpine setting.
I hope viewers feel a sense of awe and nostalgia, imagining the roar of the engine echoing across the snow while reflecting on the delicate balance between speed, history, and nature. I want them to sense the fleeting magic of this moment—where art, design, and the natural world align in harmony.
Jonathan Ducrest’s photograph captures a vintage convertible sports car against the pristine, snow-blanketed backdrop of St. Moritz. The car’s luggage rack carries a pair of vintage skis and a weathered leather suitcase, evoking a golden era of alpine travel. This stark yet elegant minimalism immerses the viewer in a sense of timeless winter adventure.
Ducrest was inspired by the glamour and freedom of mid-century alpine journeys, recalling the photographs and travel posters of European ski resorts in the 1950s and 1960s. The piece channels the romance of spontaneous road trips and the cultural cachet of St. Moritz as a playground for those chasing both sport and style.
The work is meant to evoke nostalgia and curiosity—a longing to step into the scene, feel the crisp mountain air, and imagine the stories behind the car’s journey. Viewers may find themselves contemplating the allure of simpler, slower travel and the elegance of craftsmanship in both automobiles and adventure.
This close-up photograph of a 1969 Bertone Autobianchi captures the elegant lines and crisp details of the classic Italian design as it rests on the frozen lake of St. Moritz during "The Ice". Inspired by the timeless fusion of automotive art and the natural drama of alpine winter, the image draws from the golden era of Italian automotive design, where every curve reflected both craftsmanship and character.
Through this work, I hope viewers feel a sense of awe and nostalgia—envisioning the thrill of historic motoring in an environment that seems almost otherworldly.
I chose photography as the medium to honor both the precision of the car’s design and the ephemeral beauty of the frozen lake setting. T By isolating the car against the serene and luminous winter backdrop, the image becomes not just a record of an event, but a celebration of heritage, elegance, and the dialogue between human creation and nature.
This fine art photograph captures a blue 1951 Ferrari 340 America, the number 17 emblazoned on its engine cover, resting against the pure white snow of St. Moritz. The vivid contrast between the car’s deep, lustrous blue and the snow covered ground was inspired by a love of classic motorsport photography and the pioneering spirit of postwar racing.
I hope viewers feel both awe and nostalgia, sensing the quiet intensity of history lingering in this frozen moment. The juxtaposition of the powerful, storied machine and the serene, snow-covered ground is meant to stir reflection on the passage of time, the romance of motor racing, and the enduring beauty of design.
I chose photography as the medium to preserve the immediacy of the car’s lines and the nuanced effect of winter light on metal. The subject matter—a rare Ferrari 340 America—embodies heritage and craftsmanship, making it ideal for a composition that celebrates form and legacy.
The photograph captures an extraordinary line of vintage automobiles, their elegant silhouettes and gleaming chrome fronts framed against the frozen St. Moritz Lake during The Ice. Shot from the side to highlight their poised, forward-facing grilles, the composition balances the storied craftsmanship of classic motoring with the quiet majesty of the Swiss Alps in winter.
The work is inspired by the timeless allure of automotive heritage and the ephemeral beauty of seasonal landscapes. Attending The Ice in St. Moritz, I was struck by the juxtaposition of human engineering—these meticulously restored cars - and the raw, frozen lake beneath them. The scene opened a dialogue between permanence and transience, echoing the photographic tradition of capturing fleeting moments in time.
I hope viewers feel a sense of awe and nostalgia, reflecting on the elegance of an earlier era while contemplating the relationship between luxury, nature, and the passage of time.